I had a great experience at the Etisalat branch in Abu Dhabi Mall thanks to Abdulrahman. He was extremely helpful, patient, and professional. He clearly explained how Smiles points work and gave me very useful advice on data plans, especially what’s best for local calls and usage. He took the time to make sure I understood everything and helped me choose the most suitable option. Excellent customer service thank you, Abdulrahman!
1 / 10
e& (etisalat and) - Abu Dhabi Mall
★ 3.1 (337 Google reviews)
● Operational
📍 Abu Dhabi Mall Insida Abu Dhab Mall, Next to The Beach Rotana Hotel - الزاهية - شرق 16 1 - أبو ظبي - United Arab Emirates
📍 Al Maiyani St - Al Zahiyah - E16 01 - Abu Dhabi - United Arab Emirates
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Synced 22 Aug 2026 19:30💪🥲💯Exceptional Humanity & 5-Star Service in a Critical Moment! I am sharing this to thank the amazing team at e& Business Center, Abu Dhabi Mall (3rd Floor). Being new to the UAE, I made a major mistake. The e& money app shows "3 easy steps" to add money: 1. Find a machine, 2. Enter mobile number, 3. Insert cash. Following these exact steps, I mistakenly recharged AED 600 (half my salary) to my prepaid SIM instead of my wallet. I was devastated because I needed this money urgently for my home loan. While other centers ignored me or said nothing could be done, the staff at Abu Dhabi Mall were different. A kind gentleman listened and introduced me to a wonderful lady (Miss). She provided the best customer service I have ever seen. She understood my struggle, coordinated with the Branch Manager, and manually escalated a refund request to Dubai BC. The way she and the manager treated me—with dignity and empathy—is worth more than the money. They are a true credit to e& for their 5-star humanity. Highly recommended!
Worse customer service ever, i came to transfer my number but there was an error with the system and the customer service guy said that there is nothing to do and he want me to lise the ownership of my line, then we called the manager and he said that they can do it manually and he that guy is the only one who can do ot .. we are waiting for more than 1 hour for him to finish with his client to take us and we were the first at the beginning.. if the service is without money they dont want to do it
I had an extremely disappointing experience with Etisalat customer service at the Abu Dhabi Mall showroom. The staff member I dealt with was unprofessional, dismissive, and frankly quite rude. Instead of assisting me, he kept saying he was “busy” busy, busy even though there were no clear signs of him actually helping other customers. What made the situation worse was that he gave me misleading information about converting my physical SIM to esim and back again, claiming I needed to pay a fee that I later found out was not accurate. This felt dishonest and completely unacceptable. Customer service should be about helping people, not brushing them off or providing false information. This kind of behavior reflects very poorly on Etisalat. I strongly urge management to look into the conduct of their staff at this location and ensure proper training and accountability. I would not recommend visiting this showroom if you expect respectful and reliable service. I have a information about that guy , if any representative contacts me i can share his details
Very bad experience. I bought an Iphone for my son. They checked the unit and it was available and I paid the unit. Unfortunately, I was waiting for more than an hour because they said at first, that my payment didn’t get through because I paid by tabby card as per the lady named Almira. However, the Duty Manager told me that there was no issue from my payment. The unit was given to other person even I paid it earlier than him. That is why I was waiting for more than an hour. I was so upset by the sales lady Almira who looked down on me. What is wrong for using my tabby card to pay it in 4 months compared in paying for 24 months installments? And I was questioning them, how come, it was available before I pay it? They are so unprofessional and so unfair.
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